OTT app development is building the apps that bring your video straight to the living-room TV. Tappla builds native apps for four platforms, Apple TV, Roku, Fire TV and Android TV, from one video source, and you publish each one under your own name. Days, not months.
Every TV platform has its own app format, its own store and its own review. Tappla builds a real native app for each, from the same library, so one change in your source updates all of them.
A native tvOS app, built and signed by us, published under your Apple Developer account.
DetailsA native SDK channel, the only kind Roku accepts since Direct Publisher closed.
DetailsA native Fire OS app, delivered via apps.tappla.com for your free Amazon account.
DetailsThe same Android build for Google TV and Android TV sets from Sony, TCL, Hisense and Philips.
DetailsPoint Tappla at the video you already run: Vimeo, Bunny Stream, a live HLS stream, Boxcast, Resi, StreamSpot or a JSON feed. Nothing is re-uploaded.
Logo, colors and layout, set once and applied to every platform. Mark the playlists that are for members only.
We build and sign a native app per platform. You publish each one through your own developer account, so every listing belongs to you.
An all-in-one OTT platform hosts your video, sells subscriptions and runs the apps. Tappla does the TV apps on top of what you already run. Which one you need depends on whether selling subscriptions is the business.
| All-in-one OTT platform | Tappla | |
|---|---|---|
| Video hosting | Moves into the platform | Stays where it is |
| Payments | Platform runs checkout and renewals | Stay on your side |
| Members-only content | Through platform subscriber accounts | Access codes or your own site |
| Store listings | Varies by platform | Your own developer accounts |
| Pricing | Often per subscriber or revenue share | Flat monthly price |
| Best for | Subscription video as the business | An audience that already exists |
Moving off one? Our guide to Vimeo OTT in 2026 walks through when to switch and how.
Mark a playlist as members only and hand out access codes, or let your own website unlock the TV through the partner API. The TV shows a short code, the viewer confirms on their phone, and no one types a password with a remote. Tappla never sees what anyone paid.
Emailed after a purchase, printed on a card, read out on air. Set an expiry or a TV limit.
Your system tells us which device is entitled. We get an opaque reference, not a name or email.
A revoked code locks every TV using it at its next check, without touching the device.
That's what an OTT app development company quotes when every platform is its own project. With Tappla one source feeds all four apps, and the price stays flat.
See what Tappla costs insteadWe carry every platform's toolchain, signing and store requirements.
Add a video to your source and all four apps show it. No new build per upload.
Published under your own accounts. Leave Tappla and the apps stay yours.
OTT app development is building the apps that deliver video over the internet straight to a TV or device, without cable or broadcast in between. For a TV audience that means a native app per platform: tvOS for Apple TV, an SDK channel for Roku, and Android builds for Fire TV and Android TV. Tappla generates all of them from one video source.
Yes, as a product rather than a project. An OTT app development company quotes each platform as a custom build and bills again for changes. Tappla generates, signs and maintains the native apps from your feed for a flat monthly price, and you publish them under your own developer accounts.
Not in the all-in-one sense. An OTT platform usually hosts your video, runs a storefront and processes subscriptions. Tappla builds the TV apps on top of the host you already use, and the billing, if you charge, stays on your side. If selling subscriptions is your business, an all-in-one platform may fit better.
Yes. You mark playlists as members only and unlock TVs with access codes, or let your own website unlock them through the partner API. Tappla does not process payments: whoever pays you, through your checkout or membership system, gets access. The lock works on all four platforms; paid access is possible on Apple TV, Fire TV and Android TV, while Roku requires Roku Pay for paid content.
No. Tappla builds for Apple TV, Roku, Fire TV and Android TV. That covers most smart TVs anyway: Roku TVs from TCL and Hisense run Roku apps, Sony, TCL, Hisense and Philips sets run Android TV or Google TV, and Insignia and Toshiba Fire TV editions run Fire TV apps. Samsung Tizen and LG webOS are not supported.
No. Tappla is for the living-room TV. Your website and mobile presence stay as they are.
With Tappla, one native app (Roku, Fire TV or Android TV) is $49/month and all platforms including Apple TV are $149/month. Developer accounts are paid to the platforms: Apple $99/year, Google Play $25 once, Roku and Amazon free. Custom OTT app development from an agency typically runs into the tens of thousands across several platforms.
Connecting a source and branding takes a day or two. Store review adds a few days per platform, so most organizations are live on all platforms within a couple of weeks.
You do. Every app is published through your own Apple, Roku, Amazon or Google developer account. If you leave Tappla, the listings, reviews and installs stay with your organization.
Guides: Vimeo OTT in 2026 · Your FAST channel in your own apps · The best video hosting for a TV app · Vimeo videos on a TV app
From the help center: Comparing the TV platforms · Go-live checklist
One native app is $49/month; all platforms including Apple TV are $149/month. No setup fee, no revenue share, every listing in your name.