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Roku channel builder

Create a native Roku channel from the video you already have.

Roku Direct Publisher was retired in January 2024, and Roku reaches more than 60 million monthly active users in the U.S. Tappla turns your existing video source into a real native Roku SDK channel — published through your own Roku Developer account, in under an hour, without coding.

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What building a Roku channel involves now

SDK channels replaced Direct Publisher.

Since Roku retired Direct Publisher in January 2024, every new channel is a native SDK channel. That means a content feed, the Roku SDK, channel assets and Channel Store submission. Here's what Tappla carries for you.

Content feed

Your feed, kept in sync

Tappla reads your Vimeo, HLS, StreamSpot or JSON feed and keeps the channel updated as you add content — no manual JSON editing.

Roku SDK

A real SDK channel

A native SceneGraph channel — not Direct Publisher, not a wrapper — with proper rows, search and live support.

Channel Store

Built & ready to submit

Channel assets, metadata and a signed package — all prepared, then sent to you to submit through your own free Roku account. The final step is a quick one you own.

The no-code way to build a Roku channel

Three steps. No code, no BrightScript.

01

Connect your source

Point Tappla at the video you already run — Vimeo, an HLS live stream, a Roku JSON feed or your own CDN. No re-uploads.

02

Brand & generate

Add your logo, colors and channel layout. Tappla generates a real native Roku SDK channel from your feed — no BrightScript, no SceneGraph.

03

You publish to the Channel Store

We build, sign and send you the finished SDK channel package. You submit it to the Roku Channel Store through your own free Roku account — the quick final step that keeps the listing yours.

Native, not a wrapper

Your name on the Channel Store — forever.

We build it; you publish through your own Roku Developer account, so your organization owns the Channel Store listing. Migrating from a Direct Publisher channel? Your existing feed URL still works, so your subscribers come with you. Want the detail? Read how to create a Roku channel in under an hour.

One feed, three platforms

Roku today. Apple TV and Fire TV from the same feed.

The feed that powers your Roku channel also generates a native Apple TV app and a Fire TV app — one library to maintain, three stores covered.

The alternative

A custom Roku build.
Thousands of dollars.
Weeks of dev time.

That's what hiring a Roku developer or agency costs. With Tappla you connect a source and publish in under an hour — and you own the channel.

See what Tappla costs instead

No BrightScript or SceneGraph

We carry the Roku SDK so you don't hire or learn it.

Your feed keeps it current

Add content to your source and the channel updates — no manual JSON, no re-submission.

You own the listing

Published under your free Roku account. The Channel Store listing stays yours.

Questions

Building a Roku channel, answered.

How do I create a Roku channel? +

You connect your existing video source to a builder like Tappla and brand the channel. Tappla builds the native Roku SDK channel and sends you the finished package; you submit it to the Channel Store through your own free Roku account. With a builder you can do it in under an hour, without coding.

Is Roku Direct Publisher still available? +

No. Roku retired Direct Publisher in January 2024. New channels must be native SDK channels. Tappla takes the same JSON feed Direct Publisher used and generates an SDK channel from it — so you keep your feed and your audience without rebuilding.

Can I build a Roku channel without coding? +

Yes. Tappla generates a native Roku SDK channel from your video feed — no BrightScript, no SceneGraph, no developer. We handle the build, signing and channel assets, then send you the finished package ready to submit.

Do I need a Roku Developer account? +

Yes, but it is free. We send you the finished channel and you submit it through your own free Roku account, so the Channel Store listing is permanently in your organization's name.

Is it free to create a Roku channel? +

The Roku Developer account is free and Roku does not charge to publish. The build tool is the cost: a single Roku app is $49/month, and all three native platforms (Roku, Apple TV and Fire TV) are $149/month. Custom Roku development from an agency typically runs into the thousands.

Does it work with my Vimeo library or JSON feed? +

Yes. Tappla reads from Vimeo, an HLS live stream, a Roku JSON feed, StreamSpot, Boxcast, Resi or manual URLs, and keeps your channel in sync as you add content.

How long does it take to launch a Roku channel? +

Connecting a source and branding takes well under an hour. Roku's developer account is free and approval is typically fast, so most organizations are live in days, not months.

Ready when you are

Build your Roku channel — in under an hour.

From $24/month. All three native platforms are $149/month. Connect your source, and your name goes on the Channel Store.

Put your channel on the TV.
From $24/mo · all three platforms $149
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