Why Youtubers need to create their own branded channels in parallel
This post is for Youtube creators that want to get more independance from Youtube.
Just relying that people use the standard Youtube TV app is not working any more.
Well, Youtube is a great tool, but with so many videos and channels in it, people don’t recognize your brand, They just recognize the Youtube brand.
When people like one of your videos, they tell their friends “it’s one Youtube”. They don’t say “it’s on the Youtube Channel XYZ”, right?
So without having your own branded TV app, you’re loosing significant brand awareness.
That’s at least our experience at Tappla and I guess you have the same problems with Youtube, right?
Own branded TV app to put your video marketing on the next level
The good news is that there is now a fast and easy way to broadcast your Youtube videos to the TV screens of your audience without using Youtube’s crowded TV app.
Tappla’s Apple TV App Builder uses the videos you already have inside your Youtube account and turns them into your own branded Apple TV app.
It enables you to get an Apple TV app with pre-tested interaction designs that meet the UI principles of Apple’s new touch remote.
You can use your own Apple TV app to acquire new customers from the App Store and to engage your existing audience with ease of use => watching your videos via your own TV app will be as easy as switching on or of their TV.
An own Apple TV app gives you ‘real estate’ on the TV screens of your users and hence helps you for your brand recognition.
As you probably know building an Apple TV app by yourself is complicated:
- you have to learn the specific programming language Apple requires
- then you have to develop your Apple TV app
- and test your app designs and fix your bugs …
Also after days of learning how to make your Apple TV app by yourself (or paying a developer thousands of dollars to do it for you) you are still not sure if the design and user interface you’ve developed is working on the big TV screens.
But don’t worry, Tappla enables you to get started with your own custom Apple TV app quick and easy.
All you do is telling Tappla your Youtube channel and playlists you want to include in your Apple TV app.
We then pull in all your videos from Youtube and adapt our tested TV interaction designs to the look and feel of your brand.
Imagine how your users can easily consume all your videos on the big TV screens.
Imagine how fast and easy you could get your own Apple TV in the app store.
Imagine how much more branding you would get when you’ve got an own branded TV app.
Imagine how you could increase your video views and retention when your users can watch your content from the big screen at home.
Well, that’s exactly what you can achieve fast and easily with Tappla. Just give it a try. It’s risk free, as there is a 30-day free trial => get started with a 30-day free trial of Tappla.