Tech Problems Solved: 3 Reasons You Don’t Need a Developer to Build Your Apple TV App

Lauren Forgione

February 3, 2020

You’re a creator. You’ve got an awesome video content library that’s primed for audience growth.

So, of course, you want to launch your own Apple TV app.

Problem is, you don’t have a clue how to build one. When you started researching freelance developers and agencies, you quickly realized the cost is more than you hoped.

You could try one of the many app builder tools out there, but you’ve heard they have more drawbacks than they’re worth and some do still require knowing a bit of coding. 

Lucky for you, Tappla’s Apple TV app creator addresses the main criticisms of similar products and offers a simple, affordable way to DIY the Apple TV channel you’ve been pining for – even if your tech skills leave a lot to be desired.

There must be a catch!” you’re thinking. “Maybe I should just hire a pro…

Well, there are plenty of reasons you don’t need to bring on a developer. Here are 3 misconceptions about Apple TV app builders and why you should use one yourself. 

Misconception #1: Design and Customization Options Are Limited in Apple TV App Builders

Within a TV app builder, sure, there are going to be preset design themes, color schemes, and font choices—there’s only so much the devs can cram in there while keeping things user-friendly. But that’s not necessarily a bad thing.

One of the biggest issues when working with a professional app developer is communication. There’s a long-standing drama within the design community regarding trying to agree on creative direction with clients who don’t “speak design”—imagine how that will go between you and a developer, particularly if neither of you have any real design background. It can be very difficult to put into words how you want something to look and feel, leading to lots of back and forth, wasted time, and (depending on how the developer charges) money spent getting nowhere.

When you’re working within the design options of an app builder, you certainly won’t have to waste resources arguing with anyone. More importantly, you’ll know that you’re choosing from tested, optimized designs that will provide the best end-user experience. You’ll be significantly reducing the amount of time needed to produce a professional-looking Apple TV app.

And when you go with the builder from Tappla, you’ll get tons of customization options to ensure that your brand’s logo and style guide are implemented throughout.

Misconception #2: Needing to Organize Videos in Another New System

Another content management system?? Ugh. Having your videos organized already and then needing to transfer them to a new CMS sounds pretty daunting. And with some TV app builders, that’s exactly what you’ll have to do—but not with Tappla.

Tappla supports super-easy third-party integration with content delivery networks and video platforms such as Vimeo. There’s absolutely no need to reorganize, reupload, or otherwise manage your actual files—existing or yet to exist—within the TV app builder.

Problem #3: Support for Maintenance, Redesigns, and Upgrades in App Builders is Lacking

A common complaint about managing an app, no matter how it’s been built, is the difficulty of making updates to it, whether for design purposes or compatibility upgrades. Many of the available builders out there don’t offer much support for these updates, and it can be easier to break something than to fix it. And if your app was built by a professional developer, then you need to reach back out to them for any changes, get another build done, and resubmit to Apple for approval.

With an all-in-one Apple TV app creator like Tappla’s, most alterations can be made, by you, right in the web interface—with instant updates in your app, no resubmission required. Feel free to change things up whenever you want: logos, background information, video content, copy, colors, and more. Of course, there are a few instances when resubmitting to Apple for approval is unavoidable. The majority of these are in relation to your App Store product page, so if time is of the essence, you’ll want to keep that in mind. 

What’s more, Tappla offers not just support but automation when it comes to upgrading your app for new tvOS version releases or for when your video hosting provider makes its own updates. Tappla’s innovative technology automatically handles things behind the scenes to ensure that your Apple TV app will continue to work and keep compatible. 

So why spend a ton of money and deal with the potential-frustrations of working with a freelancer or developer firm?

With Tappla’s user-friendly, no-code Apple TV app builder, you can design your digital TV channel by yourself and get it approved by Apple’s App Store, quickly, so you can get back to focusing on the video content you want to broadcast.

Set up your Apple TV app with just a few clicks, no credit card required.

Try Tappla free for 14 days

[Apple, Apple TV, and App Store are registered trademarks of Apple, Inc.]

[tvOS is a trademark of Apple, Inc. ]


Think creating your own custom streaming app for Apple TV is too difficult or too expensive? It won’t be with Tappla! Just connect your videos, upload your logo, and you’re ready to launch your own TV app for Apple TV.

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