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September 8, 2016

New Live Stream Feature Delivers Your Live Broadcasts To Apple TV

Do you connect directly to your audience with live streams?

One of the benefits of doing live video broadcasts is that you actually can talk to your audience and answer to their questions in the middle of the live stream. It’s great for immediate reactions and live events.

So, if you’re thinking of starting your own live streams, this is how to deliver your live broadcasts to Apple TV.

Tappla lets you build your own app for Apple TV, without writing a single line of code. And with Tappla’s new live streaming integration, you can easily add your live streams to your own branded Apple TV app.

That means your viewers can access your live events easily on their TV screens. All they need is an Apple TV.

It only requires 5 minutes of your time to setup your own branded Apple TV app with Tappla (with or without live events).

And you can use your existing live stream provider to broadcast your live events – Tappla integrates with all mayor live streaming providers. So it’s quick and easy way to deliver your live videos to TV.

Curious what your own Apple TV App would look like? Then request a demo today. It’s free.

June 8, 2016

[Youtube Creators] How To Create A Custom Apple TV App Without Touching A Single Line Of Code

This post is for Youtube creators that want to get their own branded TV app.

Just relying that people use the standard Youtube TV app is not working any more.

Why?

Well, Youtube is a great tool, but with so many videos and channels in it, people don’t recognize your brand, They just recognize the Youtube brand.

When people like one of your videos, they tell their friends “it’s one Youtube”. They don’t say “it’s on the Youtube Channel XYZ”, right?

So without having your own branded TV app, you’re loosing significant brand awareness.

That’s at least our experience at Tappla and I guess you have the same problems with Youtube, right?

The good news is that there is now a fast and easy way to get your Youtube videos to the TV screen without using Youtube’s crowded TV app.

Tappla’s Apple TV App Builder uses the videos you already have inside your Youtube account and turns them into your own branded Apple TV app.

It enables you to get an Apple TV app with pre-tested interaction designs that meet the UI principles of Apple’s new touch remote.

You can use your own Apple TV app to acquire new customers from the App Store and to engage your existing audience with ease of use => watching your videos via your own TV app will be as easy as switching on or of their TV.

An own Apple TV app gives you ‘real estate’ on the TV screens of your users and hence helps you for your brand recognition.

As you probably know building an Apple TV app by yourself is complicated:

  • you have to learn the specific programming language Apple requires
  • then you have to develop your Apple TV app
  • and test your app designs and fix your bugs …

Also after days of learning how to make your Apple TV app by yourself (or paying a developer thousands of dollars to do it for you) you are still not sure if the design and user interface you’ve developed is working on the big TV screens.

But don’t worry, Tappla enables you to get started with your own custom Apple TV app quick and easy.

All you do is telling Tappla your Youtube channel and playlists you want to include in your Apple TV app.

We then pull in all your videos from Youtube and adapt our tested TV interaction designs to the look and feel of your brand.

Imagine how your users can easily consume all your videos on the big TV screens.

Imagine how fast and easy you could get your own Apple TV in the app store.

Imagine how much more branding you would get when you’ve got an own branded TV app.

Imagine how you could increase your video views and retention when your users can watch your content from the big screen at home.

Well, that’s exactly what you can achieve fast and easily with Tappla. Just give it a try. It’s risk free, as there is a 30-day free trial => get started with a 30-day free trial of Tappla.

March 1, 2016

Getting started with tappla

We’ve made it quick and easy for you to get started with an own branded Apple TV app.

However, to set up a custom Apple TV App that fits the look and feel of your brand, we just need some basic information from you. As you can edit and change all that info later, don’t worry too much about it for now, it’s nothing final yet.

The image below walks you through the customizable elements of your Apple TV app: Read More

February 20, 2016

How To Live Stream Your Church Services And Events To TV Screens

how to live stream your church services through Apple TV

A lot of churches are starting to broadcast their services and events through live streaming. I am sure that you might have heard already about church live streaming before.

However, just because more and more churches are doing live streaming, this doesn’t mean that they are doing it the right way.

In this post, I’m going to explain you how to get started broadcasting your church events (even privately if you want) to the TV screens of your community.

And don’t worry. With the tools I describe below you can set up a nice live streaming experience without writing a single line of code. Read More

February 15, 2016

Why Youtube channel owners should build their own Apple TV app

How much effort do you put into your Youtube channel each week? Probably you spend a lot of time thinking of new video ideas and producing your videos.

There’s no doubt, Youtube is a great platform to distribute your videos. The audience is big and always hungry for new content.

Unfortunately with this big audience competition on Youtube is also big. Read More

January 31, 2016

How an Apple TV app can boost your business

Apple TV has been on the market for a while now. Over the years it has become the “industry leader” in the streaming TV space.

More than 25 million Apple TV units have been sold already.

To make it even more attractive, Apple just has recently opened up their Apple TV platform: The new Apple TV comes with a new Apple TV App Store.

As Apple just opened up their platform for third party app developers, there is not much competition on the Apple TV App Store yet.

So it is a big opportunity to be one of the first and establish your brand as the first and only killer app for the big screen in your niche.

Why you should be one of the first to have an own custom Apple TV app? Read More

January 21, 2016

Como entender las estadísticas de tu app en la Apple TV Store

Apple nos brinda una serie de datos muy interesante para entender la performance de nuestra aplicación dentro de la Apple TV Store.
Tanto si te dedicas al marketing o si eres el propietario de la Apple TV app, encontrarás datos interesantes en los informes que Apple brinda a los creadores de Apps para su plataforma Apple TV.

Dashboard de estadísticas en iTunes Store

Dashboard de estadísticas en iTunes Store

Vistas en la Apple TV Store:

Este indicador se refiere a la cantidad de veces que tu aplicación fue vista. Generalmente los usuarios encuentran tu app realizando búsquedas relacionadas a los términos que has puesto en el título y la descripción de tu app para Apple TV

Como interpretar las estadísticas de la Apple TV Store - Google Docs-1

Vistas de tu App en la Apple TV Store

Cantidad de instalaciones de tu App:

Esta dato es el que te indica qué cantidad de veces fue tu app instalada en los dispositivos Apple TV. Puedes sacar el ratio de vistas en la Store dividirlo por la cantidad de instalaciones y te dará un ratio de instalación.

Te recomendamos hacer pruebas, cambiar el título y la descripción de la app a ver si mejoras el ratio de instalaciones.

Sesiones:

Las sesiones es un dato importante ya que te permite entender cuántas veces fue la app abierta y utilizada..  Lo que se llama en marketing la “retención” de tu app.

Como interpretar las estadísticas de la Apple TV Store - Google Docs-2

Sesiones

Estos tres indicadores los puedes configurar para los intervalos de tiempo : Día – Semana – Mes y además te recomendamos que configures la notificación semanal por mail que te resume estos tres indicadores.

Tambien te recomendamos que utilices esta AppAnnie para entender el rendimiento de tu app nivel marketing comparado a tu competencia

 

January 21, 2016

¿Como ganar dinero con tu Apple TV App ?

Paulina Cocina es Video Bloguer.
Su video blog de cocina es visto por cientos de miles de personas en latinoamérica.
En los últimos 5 años se ha construido una comunidad fiel a base de dar buenas recetas y tips de cocina a todos sus fans.

Apple TV App de Paulina Cocina

Apple TV App de Paulina Cocina

Su gran audiencia esta en YouTube, en su video Channel cuenta con más de 30.000 suscriptores. Paulina monetiza su blog de cocina de una forma clásica, menciona a sus sponsors dentro de sus programas.La publicidad implícita o “posicionamiento de producto” es una de las más efectivas y antiguas formas de promoción en la TV

Como ganar dinero con tu Apple TV

Publicidad de Coca cola en el espacio

Publicidad implícita de Coca Cola en el Espacio

Este método puede ser efectivo para YouTube o Vimeo channels con mucha audiencia.
Y tener una apple TV APP para tu channel no hace más que aumentar tu audiencia, te permite estar con tu producto en el soporte TV y alcanzar a más usuarios.